stakeholder analysis of emirates airlines

Emirates Airlines' Strategic Choices and Decisions. This report on Emirates Airlines Strategic Choices and Decisions was written and submitted by your fellow To investigate the Emirates airline's advertisement and marketing methods and strategies that enable it to gain competitive advantages. Second aspect is that how the particular airline is going to satisfy or dissatisfy with the available services with respect to each of the priority important needs and wants. The airline is not a competitor to the major airlines but poses competition to other low cost airlines. This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. In analyzing product positioning, needs and wants are commonly referred to as product attributes. During the year, it provided online booking capability for London City Airport in the UK, and expanded its reach in Oman through a partnership with OUA Travel that enables Oman-based trade agents to promote and sell Gold Medals wide range of travel products to their customers. The SWOT, five forces, and strategic drift analysis revealed three strategies that Emirates could utilize to strengthen its competitive position. The airline started its operations in 2003 and from that time till today the organization has shown exceptional growth in term of providing quality to the passengers who travel through this airline. IvyPanda. student. Other stakeholders include Jet A 1 fuel providers, spare parts suppliers, and caterers. Group revenue was AED 13.7 billion (US$ 3.7 billion) for the first six months of 2020-21, down 74% from AED 53.3 billion (US$ 14.5 billion) during the same period last year. The analysis will cover the suitability, acceptability, and feasibility (SAF) of these strategies. The firm already has technology (Emirates IT) to support these systems. Unfortunately, we still had to make the difficult decision to resize our workforce in line with reduced operational requirements.. The Emirates Airline also position their products on following above mention factors in mind of their divided potential market. Web. Nevertheless, shareholder value retains a tenacious hold on the minds of investors. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Table 1 Emirates Airline receives rating of 4.6 rating, whereas, Etihad Airways receives an average of 3.8 rating and Qatar Airways receive the rating of 3.4. Trade protectionist policies of new U.S. administration, 1. 2009). The acceptability of a strategic choice evaluates stakeholder expectations to determine their reactions and anticipated returns or risks (Slack, Chambers & Johnston 2004). For example Emirate Airline has succeed to avoid its prices matching with what other airlines are offering product to customers at lower price. DUBAI, U.A.E., 12 November 2020: The Emirates Group today announced its half-year results for its 2020-21 financial year. During the year, Emirates successfully restructured various aircraft leases and loans. Some of the major contributor factor to this growing economy are the different sectors in the country i.e. oil and gas sector, tourisms sector, transportation industry, education sector, trade sector, foreign direct investment, as well as many other sectors(). Accept cookies to experience the full functionality of this page. Emirates 2012, Airlines and Subsidy: Our Position. Segmentation, Targeting and Positioning (STP) Analysis Report. Importantly, the values underscore the essence of respectful interactions among employees and other stakeholders in their day-to-day undertakings. This may restrict Emirates' ability to expand its presence in the U.S. Also Emirates uses Airbus A380s which has a capacity of up to 600 passengers. Emirates' Economic Impact in Europe Figure 1. These shared values and beliefs have great impact on consumer behavior while making a purchase a certain product. 2, pp. 23 July. Emirates current strategies include improving in-flight services for travelers and lowering its operational costs to enhance efficiency. 23, no.1, pp. 391-398. Therefore, capital is not a problem. This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. In term of UAE, the environment of UAE is the dynamic environment. The full 2020-21 Annual Report of the Emirates Group comprising Emirates, dnata and their subsidiaries is available at: From a Globe to Infinite Possibilities and everywhere in between: Emirates 30 years at ATM highlight the airlines innovative offerings and latest benchmarks in travel, Emirates opens new City Check-In and Travel Store in Dubai International Financial Centre (DIFC), Emirates celebrates its aviators journeys on World Pilots Day, Emirates Group joins the United Nations Global Compact, Emirates to expand global network with launch of services to Montral in July, Emirates increases flights across the GCC and Middle East ahead of Eid Al Fitr. Moreover, the airline is economically strong and it will never turn down. You can reach us out at [emailprotected] .Disclaimer: The views and opinions expressed in any article on the website are solely those of the authors and do not necessarily reflect the official policy or position of companies in context. The awards help reinforce the firms brand image globally. All work is written to order. 2. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. The firms other cost-efficient operations include. In terms of acceptability, the three strategic choices can be considered appropriate for the firm, but their utilization would require sound stakeholder management to reduce political risks. At the end of 2020-21, Emirates SkyCargos total freighter fleetstood unchanged at 11Boeing 777Fs. Your privacy is extremely important to us. Our government affairs journal Please click here for more information. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The inflight catering business upliftednearly 16.9million meals to airline customers, a substantial decrease of 82%. Changing Govt policies and regulations Emirates Competitors You can use the following in your reference section in order to give credit to the source. Mentioned earlier the main and the foremost thing in the marketing is target market identification. In addition, it offers integrated in-flight catering and accommodation for travelers. The airline industry of UAE ha lot of potential for growth as the UAE is the hub of tourism and millions of people as a tourist visited this country. Factors/ attributes on which airline positioned their brands. [online] Available at: https://www.swotandpestle.com/emirates/ [Accessed 01 May, 2023]. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Emirates Airline is renowned for its superior in-flight services globally. Positioning referred as the creating the image of the product in the mind of the customers as well as the consumers. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. With significantly reduced and constrained capacity deployment across most markets, Emirates total revenue for the financial year declined 66% to AED30.9 billion (US$8.4billion). We ask sample of 15 people to rate out competitors brands and our brand price quality on rating scale of 1 to 5. Due to ongoing pandemic-related flight and travel restrictions, the airline reported a loss of AED 20.3 billion (US$ 5.5 billion) after last years AED 1.1 billion (US$ 288 million) profit, and a negative profit margin of 65.6%. Overall, buyer power is significant in this industry. IvyPanda. Omni-channel strategy for seamless customer experience, 1. better for the environment, better for operations, and better for customers. For the first time in the Groups history, redundancies were implemented across all parts of the business. Emirates Airlines strongly focuses on providing luxurious travel experiences and top-notch customer service. According to 2007 report the airline is declared as the leading airline in term of revenue it generate, fleets (group of planes), and the passenger it carry, of Middle East. With reduced flight and travel activity across the world, dnata's total revenue decreased by 62% to AED5.5billion (US$1.5 billion). Another entry barrier is brand equity, whereby established carriers boast of a strong presence and brand value. This section will in detail analyze the targeted market of Emirates Airline. Reach thousands of academicians and corporates across the globe. . It also pressed ahead with key investments to strengthen the business including the opening of a new state-of-the-art cargo facility in Manchester; upgrades to technology across its leisure and corporate travel businesses; the setting up of a dedicated inflight retail centre of excellence in the UK to serve global customers; and the opening of its second catering facility in Dublin. The airline is the leading as well as the largest airline of not only UAE but also of Middle East. Emirates Airline receives rating of 4.6 rating, whereas, Etihad Airways receives an average of 3.8 rating and Qatar Airways receive the rating of 3.4. Micro forces are closer to company and have influence on company ability to full fill its customers needs and wants. Customized Solutions Emirates airline operates the largest fleets of Boeing 777 and A380 Aircrafts. Interactive feedback can help tailor in-flight services to customer needs. Additionally, the airline has become number choice of the families around the world. 1-9. Airlines can utilize travel agencies, advertisements and the internet to promote their brand. We use cookies to optimize the website, no personal information is stored. 5, pp. dnatas cash balance was AED 4.7 billion (US$ 1.3 billion), a decline by 12%. This report presents a strategic analysis of Emirates Airline, a Dubai-based national carrier with operations in three segments: airline, in-flight, and all other (MarketLine 2014, para. Economic. On social-cultural basis the country is one of the diverse in this Middle East region. In airline industry the competition is increasing day by day as the competitors are trying to provide more quality services then each other. Market segmentation research is an understanding of the markets product needs and wants. Please refer to the Terms and Conditions and Disclaimer for usage guidelines. However, the successful implementation of these strategies will require staff training and development. In response to the pandemic, Emirates led the industry in developing new service and operating protocols to protect its customers and employees. Press Esc to cancel. And this airline is hopeful in maintaining it strong growing position in future also. Stakeholder Analysis: Lockheed Martin Corporation 1461 Words | 6 Pages. 5). accessibility__clear-input__text, Group revenue of AED 35.6 billion (US$ 9.7 billion) impacted by worldwide travel restrictions and border closures during the entire financial year, Results impacted by one-time impairment charges of AED 1.5 billion on Groups non-financial assets, Ends year with solid cash balance of AED 19.8 billion (US$ 5.4 billion), Revenue declined by 66% to AED 30.9 billion (US$ 8.4 billion), due to the temporary suspension of passenger flights at its hub in March 2020 and ongoing global travel restrictions, Airline capacity reduced to 24.8 billion ATKMs, with aircraft fleet size reduced by 11 aircraft, Revenue declined by 62% to AED 5.5 billion (US$ 1.5 billion), reflecting the pandemic impact across all business divisions in the UAE and worldwide, Expands global footprint with the full acquisition of Destination Asia, and the opening of new catering and retail facilities, For the first time in the Groups history, redundancies were implemented across all parts of the business. dnatas Travel division saw corporate and leisure travel demand dry up across markets. A detailed Porters five forces analysis is included in Appendix 2. The full 2020-21 Annual Report of the Emirates Group comprising Emirates, dnata and their subsidiaries is available at: www.theemiratesgroup.com/annualreport. This paper provides an overview of Emirates Airlines, analyzes internal and external factors that affect their business, addresses stakeholders' expectations, and looks into the challenges. The huge capital investments constitute another barrier to new entry. Other people:Business people, families, professional and other people from all over the world. This report is shared in order to give you an idea of what the complete M&A Report and Analysis Report will cover after purchase. A strategic drift arises when a firms strategies are shaped gradually by its history or organizational culture that is not in consonance with industry trends (Grant 2002). With high ASD, your ad post will be displayed across all our 2500+ pages.Grow your business with effective advertisement! We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Like facilities that should be provided to disable and aged people are also cater by Emirates Airlines. The StB entails five features that automate the entire traveling process, namely, e-ticketing, eCheck-In, eBoarding pass, eBaggage Management, and eFreight (International Air Transport Association [IATA] 2008). Different forces that combined together create society are references groups, family groups and opinion leaders. dnatas cargo handling declined by 18% to 575,000 tonnes, reflecting the reduced available flight capacity in the overall air cargo market over the year. Therefore, competitive rivalry in the UAE commercial airline industry is high. Emirates order book for 200 aircraft remains unchanged at this time. The impact of COVID-19 was felt across all dnata businesses, and in 2020-21 dnata recorded a loss of AED 1.8 billion (US$ 496 million) for the first time. To examine how Emirate Airline's marketing affects its global success. The airline purchase its aircraft from the top companies in the world Air Bus and Boeing. Emirates airline reported a 34% growth in revenue in 2015 ($1.5bn) (Research and Markets 2013). People from many other countries come to live in UAE or for visiting UAE. The wholesaler and retailer through the use of their cargo services send their products to end customer. Freight yield per Freight Tonne Kilometre (FTKM) increased strongly by 88%, due to the unique pandemic situation which led to significantly reduced cargo capacity in the market worldwide. However, the Emirates Airline is growing on a faster pace than its competitors. I have used them in a lot of my personal research work.-Mudassir KhanAccounting and Business, Melbourne Polytechnic, Here the research is to-the-point, no beating round the bush. The top destinations for expansion include locations in South Asia through code-share agreements with other carriers such as Malaysia Airlines (Lovestock, Wirz & Keh 2002). During the year, dnata completed the purchase of Destination Asia, bringing one of Southeast Asias top destination management companies fully under the dnata Travel Group umbrella. These are mentioned in their mission statements, vision statement and as well as on their web site. Group records annual loss of AED 22.1 billion (US$ 6.0 billion) due to COVID-19 pandemic impact, its first non-profitable year in over three decades, Emiratesreports a loss of AED20.3 billion(US$ 5.5 billion) down from AED 1.1 billion (US$ 288 million) profit in the previous year, dnata reports a loss of AED1.8 billion (US$496million) down from AED 618 million (US$ 168 million) profit in the previous year. gene barry daughter,

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