After more than 15 years of use and the birth of his son, Josh began questioning the long-term impact nicotine was having on his health, performance, and overall well-being. His personal journey led him deep into the science of stress, hormones, and human performance, uncovering insights that challenged everything he thought he knew about nicotine and its hidden costs.
Today, Josh is passionate about helping others understand the connection between health, performance, and sustainable energy—especially for those operating in high-stress professions.